Rodney Times : January 21st 2014
www.rodneytimes.co.nz onShow of social media. These are all important and a well balanced marketing programme is essential to success. The two most important marketing tools available to builders are referrals (word of mouth) and display homes. Prospective home buyers love visiting display homes and builders use them to demonstrate their performance capability. It is fair to say that if a builder cannot produce a good quality display home, they won’t build a good house. However, times are changing. More and more consumers are viewing and purchasing over the internet. People are starting to have less time to drive around looking at display homes. Display homes also represent a significant cost to builders. So, in future years, we will see more online marketing with such detailed and high quality visuals they may result in traditional display homes being less important in the sales process. Endangered species?: More consumers are viewing and purchasing over the internet. People have less time to drive around looking at display homes. Display homes also represent a significant cost to builders. RODNEY TIMES, JANUARY 21, 2014 Rodney’s premier Showhomes for builders and buyers Chiefs partnership National building company Generation Homes has signed a sponsorship deal with 2013 Investec Super Rugby Champions, the Chiefs. Generation Homes joins the Chiefs’ family of major sponsorship partners for 2014. The arrangement will see each Chiefs wearing the Generation Homes logo and the number 14 on their training jerseys during the week – reflective of the company’s fixed price, 14-week build guarantee. ‘‘We are proud to be partnering with an iconic, winning team and we see it as a great opportunity to leverage brand exposure,’’ Generation Homes marketing manager Dave Andrew says. ‘‘The Chiefs are renowned for being a family-driven organisation, which is in line with our own family values.’’ Generation Homes was founded by Kiwis Graham Hockly and David Mansel in Tauranga in 1997. The residential housing company has built more than 2200 homes throughout New Zealand, and is looking to expand. 17 DREAM IT BUILD IT WHISPER COVE SITES AVAILABLE NOW! Call into our new Warkworth Showhome REGISTERED MASTER BUILDER 0800 600 620 | www.thehouseco.co.nz | Show Homes Open Daily 10am - 4pm. 8 Laura Jane Drive, Millwater, Silverdale & Corner SH1 & Woodcocks Rd, Warkworth.
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